Coordination strategy in dual-channel supply chain in presence of showrooming effect

doi:10.13196/j.cims.2018.04.021

CORC > 兰州理工大学 > 兰州理工大学

	Coordination strategy in dual-channel supply chain in presence of showrooming effect
	Liu, Can 1; Dan, Bin 1; Zhang, Xumei 1; Xu, Guangye 2
刊名	Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS
	2018-04-01
卷号	24 期号:4 页码:1017-1023
关键词	Costs Manufacture Profitability Sales Supply chains Channel competitions Coordination Coordination strategy Dual channel supply chain Price competition Service Showrooming effect Supply chain systems
ISSN号	10065911
DOI	10.13196/j.cims.2018.04.021
英文摘要	Aiming at the problem that the service enthusiasm of offline channel would reduce and the channel competition would increase caused by the promotion of offline channel service on online channel,by considering the showrooming effect of service in retailer's offline channel on the demand of manufacturer's online channel, the coordination of a dual-channel supply chain consisting of one manufacturer and one retailer was investigated. To solve this problem, the profit models under centralized and decentralized scenarios were built. On this basis, the impacts of showrooming effect on optimal pricing, optimal service level and price competition were compared and analyzed. To achieve coordination, a coordination strategy based on demand reducing from offline channel to online channel was proposed. The results showed that both the manufacturer and the retailer were stimulated to increase online price and service level as the showrooming effect increased respectively. Besides, the demand transfer due to price competition could be reduced via shrinked the price difference between channels. Under the proposed strategy, perfect coordination of supply chain system could be achieved. Moreover, the showrooming effect could play a role in the allocation of members' profits via affecting coordination parameters. The effectiveness of the coordination strategy was verified through numerical examples. © 2018, Editorial Department of CIMS. All right reserved.
语种	中文
出版者	CIMS
内容类型	期刊论文
源URL	[http://ir.lut.edu.cn/handle/2XXMBERH/114533]
专题	兰州理工大学经济管理学院
作者单位	1.School of Economics and Business Administration, Chongqing University, Chongqing; 400044, China; 2.School of Economics and Management, Lanzhou University of Technology, Lanzhou; 730050, China
推荐引用方式 GB/T 7714	Liu, Can,Dan, Bin,Zhang, Xumei,et al. Coordination strategy in dual-channel supply chain in presence of showrooming effect[J]. Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS,2018,24(4):1017-1023.
APA	Liu, Can,Dan, Bin,Zhang, Xumei,&Xu, Guangye.(2018).Coordination strategy in dual-channel supply chain in presence of showrooming effect.Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS,24(4),1017-1023.
MLA	Liu, Can,et al."Coordination strategy in dual-channel supply chain in presence of showrooming effect".Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS 24.4(2018):1017-1023.