A matter of reevaluation: Incentivizing users to contribute reviews in online platforms | |
Zhang, Mingyue1; Wei, Xuan3,4; Zeng, Daniel Dajun2,5 | |
刊名 | DECISION SUPPORT SYSTEMS |
2020 | |
卷号 | 128页码:12 |
关键词 | Reevaluation mechanism Incentives Accountability Product reviews |
ISSN号 | 0167-9236 |
DOI | 10.1016/j.dss.2019.113158 |
通讯作者 | Wei, Xuan(weix@email.arizona.edu) |
英文摘要 | Content sharing platforms such as product review websites largely depend on reviewers' voluntary contributions. In order to motivate reviewers to contribute more, many platforms established incentive mechanisms, either reputation-based or financial. Yet most of the existing research has focused on reputations that are everlasting, such as badges and virtual points, or financial rewards where no evaluation exists about the users' contributed content, such as rebates. There is still a significant gap in our understanding of how incentives with reevaluation mechanism actually influence reviewers' behaviors such as their contribution levels, the opinion they express, and how they express. In this paper, we fill this gap using data collected from Yelp Elite Squad where reviewers with good reviewing history are awarded into the elite group and most importantly reevaluated each year. We draw from the accountability theory and conduct a difference-in-differences analysis to empirically study the effect of incentives with reevaluation mechanism on reviewers' behaviors in both short term and long term. The results show that in short term, reviewers significantly increase their contribution levels, become more conservative with lower percentage of extreme ratings, and also increase the readability of their reviews. In long term, they continue improving the quality of reviews though their numerical rating behaviors stabilize. Our research has significant implications for business models that rely on user contributions. |
资助项目 | National Natural Science Foundation of China[71802024] ; National Natural Science Foundation of China[71621002] ; Fundamental Research Funds for the Central Universities, China[2017QD009] ; Fundamental Research Funds for the Central Universities, China[YY19ZZB007] ; Chinese Academy of Sciences[ZDRW-XH-2017-3] ; National Institutes of Health (NIH) of the USA[5R01DA037378-05] |
WOS关键词 | REPUTATION SYSTEMS ; CONSUMER REVIEWS ; AUCTION MARKETS ; ACCOUNTABILITY ; PRODUCT ; PERFORMANCE ; BEHAVIOR ; RATINGS ; TRUST ; HELPFULNESS |
WOS研究方向 | Computer Science ; Operations Research & Management Science |
语种 | 英语 |
出版者 | ELSEVIER |
WOS记录号 | WOS:000501403000002 |
资助机构 | National Natural Science Foundation of China ; Fundamental Research Funds for the Central Universities, China ; Chinese Academy of Sciences ; National Institutes of Health (NIH) of the USA |
内容类型 | 期刊论文 |
源URL | [http://ir.ia.ac.cn/handle/173211/29325] |
专题 | 自动化研究所_复杂系统管理与控制国家重点实验室_互联网大数据与安全信息学研究中心 |
通讯作者 | Wei, Xuan |
作者单位 | 1.Shanghai Int Studies Univ, Sch Business & Management, Shanghai 201620, Peoples R China 2.Chinese Acad Sci, Inst Automat, Beijing 100864, Peoples R China 3.Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Shanghai 200030, Peoples R China 4.Univ Arizona, Eller Coll Management, Tucson, AZ 85721 USA 5.Shenzhen Artificial Intelligence & Data Sci Inst, Shenzhen 518129, Guangdong, Peoples R China |
推荐引用方式 GB/T 7714 | Zhang, Mingyue,Wei, Xuan,Zeng, Daniel Dajun. A matter of reevaluation: Incentivizing users to contribute reviews in online platforms[J]. DECISION SUPPORT SYSTEMS,2020,128:12. |
APA | Zhang, Mingyue,Wei, Xuan,&Zeng, Daniel Dajun.(2020).A matter of reevaluation: Incentivizing users to contribute reviews in online platforms.DECISION SUPPORT SYSTEMS,128,12. |
MLA | Zhang, Mingyue,et al."A matter of reevaluation: Incentivizing users to contribute reviews in online platforms".DECISION SUPPORT SYSTEMS 128(2020):12. |
个性服务 |
查看访问统计 |
相关权益政策 |
暂无数据 |
收藏/分享 |
除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。
修改评论