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Cooperative advertising: A way escaping from the prisoner\'s dilemma in a supply chain with sticky price. 期刊论文
Omega, 2019, 卷号: Vol.86, 页码: 87-106
作者:  Lu, F.a;  Tang, W.a;  Liu, G.b;  Zhang, J.a
收藏  |  浏览/下载:8/0  |  提交时间:2019/11/21
The selection of enterprise cooperative advertising strategy based on social benefit maximization 期刊论文
BASIC & CLINICAL PHARMACOLOGY & TOXICOLOGY, 2019, 卷号: 125, 页码: 245-245
作者:  Qi, Lei;  Xie, Bo
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/30
Selection and optimization of cooperative advertising strategies in supply chain based on stackelberg game method 期刊论文
Cluster Computing, 2018
作者:  Qing, Yang
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/05
双渠道供应链中制造商与零售商合作广告协调模型 Coordination Model for Cooperative Advertising between Manufacturers and Retailers in Dual-channel Supply Chain 期刊论文
2017, 卷号: 26, 页码: 1168-1175
作者:  陈国鹏[1,2];  张旭梅[1,2];  肖剑[3]
收藏  |  浏览/下载:4/0  |  提交时间:2019/11/29
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
收藏  |  浏览/下载:24/0  |  提交时间:2016/12/26
在线渠道折扣促销下的双渠道供应链合作广告协调研究 Coordination Model for Cooperative Advertising in Dual-Channel Supply Chain When Online Channel Implements Discount Promotion 期刊论文
2016, 卷号: 0, 页码: 203-209
作者:  陈国鹏[1,2];  张旭梅[1,2];  肖剑[3]
收藏  |  浏览/下载:3/0  |  提交时间:2019/11/28
存在品牌差异的双渠道供应链合作广告协调模型 Coordination Model for Cooperative Advertising in Dual-channel Supply Chain under Product Brand Differentiation 期刊论文
2016, 卷号: 0, 页码: 152-159
作者:  张旭梅[1,2];  陈国鹏[1,2]
收藏  |  浏览/下载:2/0  |  提交时间:2019/11/28
在线零售商价格折扣下的供应链合作广告策略 Cooperative advertising strategy of supply chain with online retailer's discount 期刊论文
2016, 卷号: 22, 页码: 1363-1370
作者:  陈国鹏[1,2];  张旭梅[1,2];  肖剑[3]
收藏  |  浏览/下载:1/0  |  提交时间:2019/11/29
Cooperative advertising strategy of supply chain with online retailer's discount 期刊论文
2016, 卷号: 22, 页码: 1363-1370
作者:  Chen, Guopeng[1,2];  Zhang, Xumei[1,2];  Xiao, Jian[3]
收藏  |  浏览/下载:6/0  |  提交时间:2019/11/30
E服装公司供应链合作广告问题研究 学位论文
2015, 2014
许冬旎
收藏  |  浏览/下载:3/0  |  提交时间:2016/02/23


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