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Showing to friends or strangers? Relationship orientation influences the effect of social exclusion on conspicuous consumption 期刊论文
JOURNAL OF CONSUMER BEHAVIOUR, 2018, 卷号: 17, 页码: 355-365
作者:  Liang, Shichang[1];  He, Yun[2];  Chang, Yaping[3];  Dong, Xuebing[4];  Zhu, Donghong[5]
收藏  |  浏览/下载:9/0  |  提交时间:2019/04/22
How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media 期刊论文
INTERNET RESEARCH, 2018, 卷号: 28, 页码: 946-964
作者:  Dong, Xuebing[1];  Chang, Yaping[2];  Liang, Shichang[3];  Fan, Xiaojun[4]
收藏  |  浏览/下载:14/0  |  提交时间:2019/04/22
The Role of Consumption Type on the "Looking" of Future-Directed Direction A Construal-Level Perspective 会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:  He, Yun[1];  Liang, Shichang[2];  Yuan, Meirong[3];  Dong, Xuebing[4]
收藏  |  浏览/下载:4/0  |  提交时间:2019/04/24


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