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Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics 期刊论文
SUSTAINABILITY, 2019, 卷号: 11, 期号: 17
作者:  Wang, Jintang;  Liao, Junyun;  Zheng, Shiyong;  Li, Biqing
收藏  |  浏览/下载：13/0  |  提交时间：2019/12/05
Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement 期刊论文
ONLINE INFORMATION REVIEW, 2019, 卷号: 43, 期号: 3
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载：8/0  |  提交时间：2019/12/05
Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement 期刊论文
ONLINE INFORMATION REVIEW, 2019, 卷号: 43, 期号: 3
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载：9/0  |  提交时间：2019/12/05
Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics 期刊论文
SUSTAINABILITY, 2019, 卷号: 11, 期号: 17
作者:  Wang, Jintang;  Liao, Junyun;  Zheng, Shiyong;  Li, Biqing
收藏  |  浏览/下载：19/0  |  提交时间：2019/12/05
Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model 期刊论文
JOURNAL OF BUSINESS RESEARCH, 2018, 卷号: 85
作者:  Shen, Xiao-Liang;  Li, Yang-Jun;  Sun, Yongqiang;  Zhou, Yujie
收藏  |  浏览/下载：4/0  |  提交时间：2019/12/05
Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation: The moderating effect of customer involvement 期刊论文
Online Information Review, 2018
作者:  Zhao, Yang;  Chen, Yawen;  Zhou, Ruoxin;  Ci, Yinping
收藏  |  浏览/下载：3/0  |  提交时间：2019/12/05
Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach 期刊论文
JOURNAL OF BUSINESS RESEARCH, 2017, 卷号: 71
作者:  Liao, Junyun;  Huang, Minxue;  Xiao, Bangming
收藏  |  浏览/下载：1/0  |  提交时间：2019/12/05
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities The perspective of service ecosystem 期刊论文
INTERNET RESEARCH, 2017, 卷号: 27, 页码: 839-857
作者:  Zhang, Mingli;  Hu, Mu;  Guo, Lingyun;  Liu, Wenhua
收藏  |  浏览/下载：3/0  |  提交时间：2019/12/30
Building brand loyalty in social commerce: The case of brand microblogs 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2016, 卷号: Vol.15, 页码: 14-25
作者:  Benyoucef,Morad;  Zhao,Sesia J.;  Zhang,Kem Z. K.
收藏  |  浏览/下载：9/0  |  提交时间：2019/04/24
Becoming Friends in Online Brand Communities: Evidence From China 期刊论文
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, 2016, 卷号: 21, 期号: 1
作者:  Zhou, Zhimin;  Su, Chenting;  Zhou, Nan;  Zhang, Ning
收藏  |  浏览/下载：8/0  |  提交时间：2019/12/05

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