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An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E-Commerce Environment. 期刊论文
Journal of Organizational and End User Computing, 2009, 卷号: Vol.21 No.1, 页码: 1-36
作者:  Paradice,DavidB.;  Stoecklin-Serino,CatharinaM.
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