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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets
期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
收藏
  |  
浏览/下载:31/0
  |  
提交时间:2018/09/20
Computational advertising
Real time bidding
Demand side platform
Pareto optimal
Mechanism design
Computational experiment
A hierarchical framework for ad inventory allocation in programmatic advertising markets
期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:
Juanjuan Li
;
Xiaochun Ni
;
Yong Yuan
;
Fei-Yue Wang
收藏
  |  
浏览/下载:33/0
  |  
提交时间:2018/09/20
Programmatic advertising
Ad inventory
Real-time bidding
Private marketplace
Header bidding
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets
期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:
Juanjuan Li
;
Xiaochun Ni
;
Yong Yuan
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  |  
浏览/下载:23/0
  |  
提交时间:2018/09/20
Ad Impression
Publisher
Real-time Bidding
Reserve Price
Revenue Maximization
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets
会议论文
Jinan, China, Oct. 20-22, 2017
作者:
Qin, Rui
;
Yuan, Yong
;
Ni, Xiaochun
;
Wang, Fei-Yue
收藏
  |  
浏览/下载:34/0
  |  
提交时间:2017/12/29
Real Time Bidding
Two-stage Resale Model
Demand Side Platform
Pricing Mechanism
Bidding Mechanism
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets
会议论文
Banff, Canada, Oct. 5-8, 2017
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
收藏
  |  
浏览/下载:27/0
  |  
提交时间:2017/12/29
Header Bidding
Real Time Bidding
Ad Exchange
Stochastic Optimization Model
Risk Level
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising
会议论文
Banff, Canada, Oct. 5-8, 2017
作者:
Qin, Rui
;
Ni, Xiaochun
;
Yuan, Yong
;
Li, Juanjuan
;
Wang, Fei-Yue
收藏
  |  
浏览/下载:26/0
  |  
提交时间:2017/12/29
Real Time Bidding
Demand Side Platform
Revenue Model
Two-stage Resale
Strategy Optimization
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets
会议论文
Banff, Canada, Oct. 5-8, 2017
作者:
Li, Juanjuan
;
Ni, Xiaochun
;
Yuan, Yong
;
Qin, Rui
;
Wang, Xiao
收藏
  |  
浏览/下载:26/0
  |  
提交时间:2017/12/29
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach
期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:
Qin, Rui
;
Yuan, Yong
;
Wang, Fei-Yue
;
Yuan Yong
收藏
  |  
浏览/下载:27/0
  |  
提交时间:2017/09/21
Real Time Bidding
Demand Side Platforms
Market Segmentation
Computational Experiment
Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model
会议论文
Toulouse, France, 2017-7
作者:
Qin Rui
;
Yuan Yong
;
Wang Fei-Yue
收藏
  |  
浏览/下载:19/0
  |  
提交时间:2017/09/21
Research on Information Structure of Programmatic Advertising Markets
会议论文
Toulouse, France, 2017-07
作者:
Li Juanjuan
;
Yuan Yong
;
Zhao Xueliang
;
Wang Fei-Yue
收藏
  |  
浏览/下载:26/0
  |  
提交时间:2017/09/21
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