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科研机构
上海大学 [5]
南华大学 [1]
天津大学 [1]
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期刊论文 [4]
会议论文 [3]
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Dynamic Control of Product Innovation, Advertising Effort, and Strategic Transfer-Pricing in a Marketing-Operations Interface
期刊论文
MATHEMATICAL PROBLEMS IN ENGINEERING, 2019, 卷号: 2019
作者:
Fu, Chunyan
;
Cheng, Susu
;
Yi, Yongxi*
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  |  
浏览/下载:4/0
  |  
提交时间:2019/12/27
ADVANCE SELLING IN THE PRESENCE OF PRODUCT DIFFUSION EFFECT
期刊论文
JOURNAL OF SYSTEMS SCIENCE AND SYSTEMS ENGINEERING, 2017, 卷号: 26, 页码: 77-99
作者:
Xu, Xiaoyan[1]
;
Li, Xuemei[2]
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  |  
浏览/下载:11/0
  |  
提交时间:2019/04/24
Advance selling
product diffusion
strategic consumer behavior
interface on marketing and operations management
Advance selling strategies for oligopolists by considering product diffusion effect
期刊论文
KYBERNETES, 2016, 卷号: 45, 页码: 744-759
作者:
Li, Xuemei[1]
;
Xu, Xiaoyan[2]
;
Sun, Yanhong[3]
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  |  
浏览/下载:7/0
  |  
提交时间:2019/04/26
Price competition
Advance selling
Interface on marketing and operations management
Product diffusion
Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill
期刊论文
Omega: International Journal of Management Science, 2015, 卷号: Vol.56, 页码: 1-15
作者:
Liu, G.
;
Zhang, J.
;
Tang, W.
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  |  
浏览/下载:3/0
  |  
提交时间:2019/11/21
Quality
Advertising
Goodwill
Transfer price
Differential games
Sensitivity Analysis for Newsvendor Model with General Advertisement-Sensitive Demand
会议论文
CEIS 2011, 2011-08-18
作者:
Wang, Tie[1]
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  |  
浏览/下载:2/0
  |  
提交时间:2019/04/30
Marketing and operations interface
newsvendor model with advertise-setting
comparative statics
Coordination of Supply Chain with Advertise-Setting Newsvendor
会议论文
2nd IEEE International Conference on Advanced Computer Control, 2010-03-27
作者:
Wang, Tie[1]
;
Hu, Qiying[2]
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  |  
浏览/下载:1/0
  |  
提交时间:2019/04/30
marketing and operations interface
marketing and operations interface
supply chain coordination
newsvendor model with advertising
The newsvendor problem with advertising
会议论文
IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2, 2008-10-12
作者:
Wang, Tie[1]
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浏览/下载:1/0
  |  
提交时间:2019/05/06
marketing/operations interface
inventory and pricing
newsvendor with advertising
comparative statics
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