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| NEGATIVE EFFECTS OF BRAND FAMILIARITY AND BRAND RELEVANCE ON EFFECTIVENESS OF VIRAL ADVERTISEMENTS 期刊论文 SOCIAL BEHAVIOR AND PERSONALITY, 2016, 卷号: 44, 页码: 1151-1162 作者: Huang, Jin-Song; Zhou, Liuning 收藏  |  浏览/下载:5/0  |  提交时间:2019/12/30
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| Recognizing and Releasing Drivers' Negative Emotions by Using Music: Evidence from Driver Anger 会议论文 AUTOMOTIVEUI 2016: 8TH INTERNATIONAL CONFERENCE ON AUTOMOTIVE USER INTERFACES AND INTERACTIVE VEHICULAR APPLICATIONS, 2016-01-01 作者: Zhu, Yueyan; Li, Guofa; Wang, Ying; Guo, Xiang 收藏  |  浏览/下载:3/0  |  提交时间:2019/12/30
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| What Will Influence Psychology and Behavior of Consumer Online Cocreation?: A View Base on Self-Determination Theory 会议论文 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II, 2015-01-01 作者: Yao Tang; Qiu Qi; Zheng Qiu-ying; Mu Lin; Xiao Wei-qun 收藏  |  浏览/下载:11/0  |  提交时间:2020/01/06
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| What Will Influence Psychology and Behavior of Consumer Online Cocreation?: A View Base on Self-Determination Theory 会议论文 22nd International Conference on Management Science and Engineering, Dubai, U ARAB EMIRATES 作者: Yao Tang; Qiu Qi; Zheng Qiu-ying; Mu Lin; Xiao Wei-qun 收藏  |  浏览/下载:7/0  |  提交时间:2019/12/30
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| Psychological Mechanism of Consumer Participation Behavior in Hedonic Website 会议论文 International Conference on Psychology, Management and Social Science (PMSS 2013), Shenzhen, PEOPLES R CHINA 作者: Yao Tang; Zheng Qiuying; Mu Lin; Qiu Qi 收藏  |  浏览/下载:2/0  |  提交时间:2020/01/06
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| Psychological Mechanism of Consumer Participation Behavior in Hedonic Website 会议论文 PSYCHOLOGY, MANAGEMENT AND SOCIAL SCIENCE, 2013-01-01 作者: Yao Tang; Zheng Qiuying; Mu Lin; Qiu Qi 收藏  |  浏览/下载:5/0  |  提交时间:2020/01/06
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| Research on the Mechanism of Self-determination for Online Customer Participation Psychology and Behavior 会议论文 2012 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, 2012-01-01 作者: Zheng Qiu-ying; Yao Tang; Qiu Qi; Cao Hua-rui 收藏  |  浏览/下载:7/0  |  提交时间:2020/01/06
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| The Impact of Brand Experience on Relational Benefit: The Role of Brand Familiarity, Brand Image and Brand Personality 会议论文 International Conference on Automation, Communication, Architectonics and Materials, Wuhan, PEOPLES R CHINA, 2011-01-01 作者: Xu, Yueheng; Zhang, Mingli; Tang, Saili 收藏  |  浏览/下载:12/0  |  提交时间:2020/01/06
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