Graph-Framing Effects in Decision Making

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	Graph-Framing Effects in Decision Making
	Sun, Yan 1; Li, Shu; Bonini, Nicolao 2; Su, Yin 1,3
刊名	JOURNAL OF BEHAVIORAL DECISION MAKING
	2012-12-01
卷号	25 期号:5 页码:491-501
关键词	decision making framing effect graph attribute substitution
ISSN号	0894-3257
通讯作者	Li, S (reprint author), Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China.
产权排序	1
英文摘要	This study manipulated the graphical representation of options by framing the physical characters in figures and found that preferences could be affected even when the words and numbers of the problem were constant. Based on attribute substitution theory and an equate-to-differentiate approach, we proposed a two-process model of graph-framing effects. In the first mental process, the graph-editing process, the physical features (e.g., distance, size) represented in the graph are visually edited, and the perceived numerical difference between the options is judged based on its physical features. The second mental process, the preferential choice process, occurs by an equate-to-differentiate approach in which people seek to equate the difference between options on the dimension on which the difference is smaller, thus leaving the greater other-dimensional difference to be the determinant of the final choice. Four experiments were tested for graph-framing effects. Experiment 1 found a graph-framing effect in coordinate graphs resting on the (de)compression of the scales employed in the figures. Experiment 2 revealed additional graph-framing effects in other question scenarios and showed that preference changes were mediated by perceived numerical distances. Experiment 3 further confirmed the presence of graph-framing effects in sector graphs similar to those found in coordinate ones. Experiment 4 suggested that such graph-framing effects could be eliminated when logical processing (e.g., introducing a mathematical operation before a choice task) was encouraged. This paper discusses related research and a possible substrate basis for graph-framing effects. Copyright (C) 2011 John Wiley & Sons, Ltd.
学科主题	Cognitive psychology
收录类别	SSCI
原文出处	http://onlinelibrary.wiley.com/doi/10.1002/bdm.749/pdf
语种	英语
WOS记录号	WOS:000309921100007
内容类型	期刊论文
源URL	[http://ir.psych.ac.cn/handle/311026/12835]
专题	心理研究所_中国科学院行为科学重点实验室心理研究所_社会与工程心理学研究室
作者单位	1.Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, Ctr Social & Econ Behav, Beijing 100101, Peoples R China 2.Univ Trent, Dept Cognit Sci & Educ, Strateg Decis Lab, Trento, Italy 3.Chinese Acad Sci, Grad Sch, Beijing 100864, Peoples R China
推荐引用方式 GB/T 7714	Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Graph-Framing Effects in Decision Making[J]. JOURNAL OF BEHAVIORAL DECISION MAKING,2012,25(5):491-501.
APA	Sun, Yan,Li, Shu,Bonini, Nicolao,&Su, Yin.(2012).Graph-Framing Effects in Decision Making.JOURNAL OF BEHAVIORAL DECISION MAKING,25(5),491-501.
MLA	Sun, Yan,et al."Graph-Framing Effects in Decision Making".JOURNAL OF BEHAVIORAL DECISION MAKING 25.5(2012):491-501.