Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention | |
Peng-Li, Danni2,3,4; Mathiesen, Signe L.3; Chan, Raymond C. K.1,4; Byrne, Derek, V2,3; Wang, Qian Janice2,3 | |
刊名 | APPETITE |
2021-09-01 | |
通讯作者邮箱 | dpl@food.au.dk (d. peng-li) |
卷号 | 164页码:17 |
关键词 | Healthy food choice Background music Eye-tracking Cross-culture Multisensory Consumer behavior |
ISSN号 | 0195-6663 |
DOI | 10.1016/j.appet.2021.105264 |
产权排序 | 3 |
文献子类 | 实证研究 |
英文摘要 | Food choice is a multifaceted construct that is not solely guided by our internal incentives. In fact, sensory scientist, consumer psychologists, and marketers have demonstrated that external ambient cues, including background music, can influence myriads of subconscious consumer behaviors, effectively leading to increased sales of food and beverages. However, the vast majority of literature in on this topic has thus far been confined to monocultural field studies in which the underlying mechanisms of food choice are unexplored. We therefore studied the explicit and implicit effects of custom-composed soundtracks on food choices and eye-movements in consumers from both 'East' and 'West'. Firstly, based on the results from a pre-study (N = 396), we composed a 'healthy' and 'unhealthy' soundtrack. Subsequently, we recruited 215 participants from China (n = 114) and Denmark (n = 101) respectively for in an in-laboratory eye-tracking food choice paradigm. For each culture, half of the participants listened to the 'healthy' soundtrack and the other half to the 'unhealthy' soundtrack during the experiment. Chi-square tests of independence revealed that across cultures, the healthy (vs. unhealthy) soundtrack led to more healthy food choices. Similarly, the generalized linear mixed models showed that the healthy soundtrack induced more and longer fixations on healthy (vs. unhealthy) food. Finally, a multiple mediation analysis signified a partial mediation effect of sound on food choice through the mediators of fixation duration, fixation count, and revisit count. Our results indicate that, with strategically chosen soundscapes, it is possible to influence consumers' decision-making processes and guide their attention towards healthier foods, providing valuable knowledge for local as well as global food business. |
收录类别 | SCI |
资助项目 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish College, University of Chinese Academy of Sciences ; Aarhus University Research Foundation |
WOS关键词 | BACKGROUND MUSIC ; EYE-MOVEMENTS ; DECISION-MAKING ; BEHAVIOR ; SALIENCY ; PACKAGE ; CULTURE ; PERCEPTION ; SENSATIONS ; OVERWEIGHT |
WOS研究方向 | Behavioral Sciences ; Nutrition & Dietetics |
语种 | 英语 |
出版者 | ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD |
WOS记录号 | WOS:000727940600002 |
资助机构 | Graduate School of Science and Technology, Aarhus University ; Sino-Danish College, University of Chinese Academy of Sciences ; Aarhus University Research Foundation |
内容类型 | 期刊论文 |
源URL | [http://ir.psych.ac.cn/handle/311026/41394] |
专题 | 心理研究所_中国科学院心理健康重点实验室 |
通讯作者 | Peng-Li, Danni |
作者单位 | 1.Univ Chinese Acad Sci, Dept Psychol, Beijing, Peoples R China 2.Univ Chinese Acad Sci, Sino Danish Coll SDC, Beijing, Peoples R China 3.Aarhus Univ, Dept Food Sci, iSENSE Lab, Food Qual Percept & Soc Team, Aarhus, Denmark 4.Chinese Acad Sci, Inst Psychol, Neuropsychol & Appl Cognit Neurosci Lab, CAS Key Lab Mental Hlth, Beijing, Peoples R China |
推荐引用方式 GB/T 7714 | Peng-Li, Danni,Mathiesen, Signe L.,Chan, Raymond C. K.,et al. Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention[J]. APPETITE,2021,164:17. |
APA | Peng-Li, Danni,Mathiesen, Signe L.,Chan, Raymond C. K.,Byrne, Derek, V,&Wang, Qian Janice.(2021).Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention.APPETITE,164,17. |
MLA | Peng-Li, Danni,et al."Sounds Healthy: Modelling sound-evoked consumer food choice through visual attention".APPETITE 164(2021):17. |
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