How Does China's New Consumption Era Reshape Residents' Shopping Behaviors from the Perspective of Community in Hohhot, China

doi:10.3390/su13147599

	How Does China's New Consumption Era Reshape Residents' Shopping Behaviors from the Perspective of Community in Hohhot, China
	Niu, Fangqu 1; Wang, Fang 2
刊名	SUSTAINABILITY
	2021-07-01
卷号	13 期号:14 页码:19
关键词	new consumption era type of community shopping behavior SEM China
DOI	10.3390/su13147599
通讯作者	Wang, Fang(wangf741@163.com)
英文摘要	In the new consumption era, the popularization and application of information technology has continuously enriched residents' consumption channels, gradually reshaping their consumption concepts and shopping behaviors. In this paper, Hohhot is taken as a case study, using open-source big data and field survey data to theorize the characteristics and mechanism of residents' shopping behaviors in different segments of consumers based on geography. First, communities were divided into five types according to their location and properties: main communities in urban areas (MCs), historical communities in urban areas (HCs), high-grade communities in the outskirts of the city (HGCs), mid-grade communities in urban peripheries (MGCs), and urban villages (UVs). On this basis, a structural equation model is used to explore the characteristics of residents' shopping behaviors and their influencing mechanisms in the new consumption era. The results showed that: (1) The online shopping penetration rate of residents in UVs and HCs is lowest, and that of residents in HGC is highest. (2) The types of products purchased in online and offline shopping by different types of community show certain differences. (3) From the perspective of influencing mechanisms, residents' characteristics directly affect their shopping behaviors and, indirectly (through the choice of community where they live and their consumption attitudes), their differences in shopping behaviors. Different properties of communities cannot directly affect residents' shopping behaviors, but they can affect them indirectly by influencing consumption attitudes and then affect such behaviors. Typical consumption attitudes of the new era, such as shopping for luxuries and emerging consumption, have the most significant and direct influence on shopping behaviors, as well as an intermediate and variable influence.
资助项目	National Natural Science Foundation of China[41801149] ; National Natural Science Foundation of China[42071153] ; Young Talents of Science and Technology in Universities of Inner Mongolia[NJTY-20-B09]
WOS关键词	ONLINE
WOS研究方向	Science & Technology - Other Topics ; Environmental Sciences & Ecology
语种	英语
出版者	MDPI
WOS记录号	WOS:000677096100001
资助机构	National Natural Science Foundation of China ; Young Talents of Science and Technology in Universities of Inner Mongolia
内容类型	期刊论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/164797]
专题	中国科学院地理科学与资源研究所
通讯作者	Wang, Fang
作者单位	1.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Beijing 100101, Peoples R China 2.Inner Mongolia Univ, Sch Publ Adm, Hohhot 010070, Peoples R China
推荐引用方式 GB/T 7714	Niu, Fangqu,Wang, Fang. How Does China's New Consumption Era Reshape Residents' Shopping Behaviors from the Perspective of Community in Hohhot, China[J]. SUSTAINABILITY,2021,13(14):19.
APA	Niu, Fangqu,&Wang, Fang.(2021).How Does China's New Consumption Era Reshape Residents' Shopping Behaviors from the Perspective of Community in Hohhot, China.SUSTAINABILITY,13(14),19.
MLA	Niu, Fangqu,et al."How Does China's New Consumption Era Reshape Residents' Shopping Behaviors from the Perspective of Community in Hohhot, China".SUSTAINABILITY 13.14(2021):19.