Anthropomorphic strategies promote wildlife conservation through empathy: The moderation role of the public epidemic situation | |
Yue, Dan1,2; Tong, Zepeng1,2; Tian, Jianchi1,2; Li, Yang3; Zhang, Linxiu4,5; Sun, Yan1,2 | |
刊名 | International Journal of Environmental Research and Public Health |
2021 | |
卷号 | 18期号:7页码:14 |
关键词 | anthropomorphism empathy negative emotion public epidemic wildlife conservation |
ISSN号 | 1661-7827 |
DOI | 10.3390/ijerph18073565 |
通讯作者 | Sun, Yan(suny@psych.ac.cn) |
产权排序 | 1 |
文献子类 | 实证研究 |
英文摘要 | The global illegal wildlife trade directly threatens biodiversity and leads to disease outbreaks and epidemics. In order to avoid the loss of endangered species and ensure public health security, it is necessary to intervene in illegal wildlife trade and promote public awareness of the need for wildlife conservation. Anthropomorphism is a basic and common psychological process in humans that plays a crucial role in determining how a person interacts with other non-human agents. Previous research indicates that anthropomorphizing nature entities through metaphors could increase individual behavioral intention of wildlife conservation. However, relatively little is known about the mechanism by which anthropomorphism influences behavioral intention and whether social context affects the effect of anthropomorphism. This research investigated the impact of negative emotions associated with a pandemic situation on the effectiveness of anthropomorphic strategies for wildlife conservation across two experimental studies. Experiment 1 recruited 245 college students online and asked them to read a combination of texts and pictures as anthropomorphic materials. The results indicated that anthropomorphic materials could increase participants’ empathy and decrease their wildlife product consumption intention. Experiment 2 recruited 140 college students online and they were required to read the same materials as experiment 1 after watching a video related to epidemics. The results showed that the effect of wildlife anthropomorphization vanished if participants’ negative emotion was aroused by the video. The present research provides experimental evidence that anthropomorphic strategies would be useful for boosting public support for wildlife conservation. However, policymakers and conservation organizations must be careful about the negative effects of the pandemic context, as the negative emotions produced by it seems to weaken the effectiveness of anthropomorphic strategies. |
资助项目 | Strategic Priority Research of Chinese Academy of Sciences[XDA20010303] ; Major Project of National Social Science Foundation of China[19ZDA107] |
WOS研究方向 | Environmental Sciences & Ecology ; Public, Environmental & Occupational Health |
语种 | 英语 |
出版者 | MDPI |
WOS记录号 | WOS:000638568900001 |
内容类型 | 期刊论文 |
源URL | [http://ir.psych.ac.cn/handle/311026/38733] |
专题 | 心理研究所_中国科学院行为科学重点实验室 |
作者单位 | 1.Key Laboratory of Behavioral Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, China 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing, China 3.Business School, Beijing Technology and Business University, Beijing, China 4.Laboratory of Ecosystem Network Observation and Simulation, Institute of Geosciences and Resources, Chinese Academy of Sciences, Beijing, China 5.The United Nations Environment Programme-International Ecosystem Management Partnership, Beijing, China |
推荐引用方式 GB/T 7714 | Yue, Dan,Tong, Zepeng,Tian, Jianchi,et al. Anthropomorphic strategies promote wildlife conservation through empathy: The moderation role of the public epidemic situation[J]. International Journal of Environmental Research and Public Health,2021,18(7):14. |
APA | Yue, Dan,Tong, Zepeng,Tian, Jianchi,Li, Yang,Zhang, Linxiu,&Sun, Yan.(2021).Anthropomorphic strategies promote wildlife conservation through empathy: The moderation role of the public epidemic situation.International Journal of Environmental Research and Public Health,18(7),14. |
MLA | Yue, Dan,et al."Anthropomorphic strategies promote wildlife conservation through empathy: The moderation role of the public epidemic situation".International Journal of Environmental Research and Public Health 18.7(2021):14. |
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