The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value

doi:10.3390/su12114339

	The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value
	Cho, Taesoo 3; Cho, Taeyoung 1; Zhao, Guosong 4; Zhang, Hao 2
刊名	SUSTAINABILITY
	2020-06-01
卷号	12 期号:11 页码:13
关键词	golf resort SNS advertising online word of mouth brand price
DOI	10.3390/su12114339
通讯作者	Zhang, Hao(zhanghao@igsnrr.ac.cn)
英文摘要	Today, social network services (SNS) advertising is frequently utilized by enterprises to communicate with consumers as it provides the best marketing effect using low-cost media. Since the value of SNS is increasing, managers need to look for more effective methods of utilizing the existing SNS channels. This study aims to provide suggestions for attracting customers and gaining an advantage amid the stiff competition among similar golf courses. To achieve the goal of this study, a questionnaire-based survey was conducted at six golf resorts in South Korea where SNS advertising has been used to enhance consumer experiences. The study found that SNS advertising and online word of mouth regarding golf resorts have a positive effect on emotive, social, and price values. Moreover, SNS advertising for golf resorts had a positive effect on the quality function value, while online word of mouth had no effect.
资助项目	Strategic Priority Research Program of Chinese Academy of Sciences[XDA23000000]
WOS关键词	INFORMATION ; SITES ; PRICE ; FANS ; DETERMINANTS ; PERCEPTIONS ; ENGAGEMENT ; STRATEGIES ; LOYALTY ; QUALITY
WOS研究方向	Science & Technology - Other Topics ; Environmental Sciences & Ecology
语种	英语
出版者	MDPI
WOS记录号	WOS:000543391800002
资助机构	Strategic Priority Research Program of Chinese Academy of Sciences
内容类型	期刊论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/162452]
专题	中国科学院地理科学与资源研究所
通讯作者	Zhang, Hao
作者单位	1.Dongguk Univ, Dept Hotel Tourism Management, Gyeongju 38066, South Korea 2.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Land Surface Pattern & Simulat, Beijing 100101, Peoples R China 3.Univ Ulsan, Sch Exercise & Sport Sci, Ulsan 44610, South Korea 4.China Univ Geosci, Sch Geog & Informat Engn, Wuhan 430078, Peoples R China
推荐引用方式 GB/T 7714	Cho, Taesoo,Cho, Taeyoung,Zhao, Guosong,et al. The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value[J]. SUSTAINABILITY,2020,12(11):13.
APA	Cho, Taesoo,Cho, Taeyoung,Zhao, Guosong,&Zhang, Hao.(2020).The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value.SUSTAINABILITY,12(11),13.
MLA	Cho, Taesoo,et al."The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value".SUSTAINABILITY 12.11(2020):13.