The Analysis of Commercial Sports Sponsorship Impacting on College Sports Development | |
Han, Ji-Zhen; Qu, Xue-Qin; Li, Ming-Xia | |
2015 | |
会议名称 | Joint Conference of International Conference on Social Science and Contemporary Humanity Development (SSCHD) / International Conference on Management, Economics and Social Development (ICMESD) |
会议日期 | FEB 06-08, 2015 |
关键词 | commercial sponsorship college sports impact Countermeasure |
页码 | 202-206 |
收录类别 | CPCI-SSH |
会议录 | THEORETICAL AND METHODOLOGICAL APPROACHES TO SOCIAL SCIENCE, ECONOMICS AND MANAGEMENT SCIENCE |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/6034588 |
专题 | 山东大学 |
作者单位 | 1.Univ Jinan, Inst Phys Educ, Jinan 250022, Shandong, Peoples R China. 2.Shandong Univ Tradit Chinese Med, Inst Phys Educ, |
推荐引用方式 GB/T 7714 | Han, Ji-Zhen,Qu, Xue-Qin,Li, Ming-Xia. The Analysis of Commercial Sports Sponsorship Impacting on College Sports Development[C]. 见:Joint Conference of International Conference on Social Science and Contemporary Humanity Development (SSCHD) / International Conference on Management, Economics and Social Development (ICMESD). FEB 06-08, 2015. |
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