| Acquisition Mode and Customer Retention - An Empirical Analysis from Credit Card Industry | |
| Ming, Yaxin; Li, Chenxi; Wu, Tianqi | |
| 2018 | |
| 会议名称 | CONFERENCE PROCEEDINGS OF THE 6TH INTERNATIONAL SYMPOSIUM ON PROJECT MANAGEMENT (ISPM2018) |
| 会议日期 | 2018-01-01 |
| 关键词 | Customer relationship management Acquisition mode Customer loyalty |
| 页码 | 1255-1263 |
| 收录类别 | CPCI-S |
| URL标识 | 查看原文 |
| WOS记录号 | WOS:000464893400178 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/5924058 |
| 专题 | 北京航空航天大学 |
| 推荐引用方式 GB/T 7714 | Ming, Yaxin,Li, Chenxi,Wu, Tianqi. Acquisition Mode and Customer Retention - An Empirical Analysis from Credit Card Industry[C]. 见:CONFERENCE PROCEEDINGS OF THE 6TH INTERNATIONAL SYMPOSIUM ON PROJECT MANAGEMENT (ISPM2018). 2018-01-01. |
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