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A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation
HughM.Pattinson
刊名International Journal of Business Environment
2016
卷号Vol.8 No.2页码:87-104
关键词digitisation neo-Schumpeterian technological age innovation entrepreneurship entrepreneurial marketing e-marketing electronic marketing online marketing platform perspective complexity emergence pervasiveness ubiquity service-dominant logic SD-logic sense-making visualisation mapping collaborative information collaboration.
ISSN号1740-0589
URL标识查看原文
公开日期[db:dc_date_available]
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/5411311
专题上海电子信息职业技术学院
作者单位School of Business, Western Sydney University, Locked Bag 1797, Penrith NSW 2751, Sydney, Australia
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HughM.Pattinson. A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation[J]. International Journal of Business Environment,2016,Vol.8 No.2:87-104.
APA HughM.Pattinson.(2016).A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation.International Journal of Business Environment,Vol.8 No.2,87-104.
MLA HughM.Pattinson."A neo-Schumpeterian perspective of innovation, entrepreneurship and entrepreneurial marketing in the age of digitisation".International Journal of Business Environment Vol.8 No.2(2016):87-104.
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