Research on the Relationship Between EM and NVP - Exploring the Moderating Role of EU

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	Research on the Relationship Between EM and NVP - Exploring the Moderating Role of EU
	Zhu, Lidong 1; Zhang, Hui 2
刊名	JOURNAL OF ADVANCED COMPUTATIONAL INTELLIGENCE AND INTELLIGENT INFORMATICS
	2018-10
卷号	22 期号:6 页码:853-860
关键词	entrepreneurial marketing (EM) environmental uncertainty (EU) new ventures' performance (NVP) growth performance (GP) profit performance (PP)
ISSN号	1343-0130
英文摘要	This paper explores the role of entrepreneurial marketing (EM) and environmental uncertainty (EU) in driving new ventures' performance (NVP). Using data from a survey of 883 small ventures based in Anhui province, China, we find that EM is an important drive of NVP. Only 4 EM dimensions (customer value creation, pro-activeness, innovations, and opportunity-focus) have positive effects on growth performance (GP), and only 5 EM dimensions (customer value creation, pro-activeness, innovations, opportunity-focus, and resource leveraging) have positive effects on profit performance (PP) as well. On the other hand, we found that environmental uncertainty (EU) has a partly moderating role between EM and GP, EU only negatively moderates the relationship between pro-activeness and GP, and EU positively moderates the relationship between opportunity-focus, risk-taking and GP. In addition, EU does not have a moderating role between EM and PP.
WOS研究方向	Computer Science
语种	英语
出版者	FUJI TECHNOLOGY PRESS LTD
WOS记录号	WOS:000447734200009
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/498]
专题	上海财经大学
通讯作者	Zhang, Hui
作者单位	1.Anhui Normal Univ, Sch Econ & Management, 189 Huajin South Rd, Wuhu 241002, Anhui, Peoples R China; 2.Shanghai Univ Finance & Econ, Coll Business, 318 Wuchuan Rd, Shanghai 200433, Peoples R China
推荐引用方式 GB/T 7714	Zhu, Lidong,Zhang, Hui. Research on the Relationship Between EM and NVP - Exploring the Moderating Role of EU[J]. JOURNAL OF ADVANCED COMPUTATIONAL INTELLIGENCE AND INTELLIGENT INFORMATICS,2018,22(6):853-860.
APA	Zhu, Lidong,&Zhang, Hui.(2018).Research on the Relationship Between EM and NVP - Exploring the Moderating Role of EU.JOURNAL OF ADVANCED COMPUTATIONAL INTELLIGENCE AND INTELLIGENT INFORMATICS,22(6),853-860.
MLA	Zhu, Lidong,et al."Research on the Relationship Between EM and NVP - Exploring the Moderating Role of EU".JOURNAL OF ADVANCED COMPUTATIONAL INTELLIGENCE AND INTELLIGENT INFORMATICS 22.6(2018):853-860.