Research on cultural heritage tourism development based on tourist perception: Taking Beijing Olympic park of china as an example | |
Li, Jiong Hua ; Sia, Rosalind ; Zhu, Ying Bo | |
2013 | |
英文摘要 | Cultural heritage tourism is one of the most essential components in tourist industry while tourist perception is of considerable referential importance for the development of cultural heritage destination. As one of the touristic hot spots after Beijing Olympics games as well as a typical sports cultural heritage tourist attraction, Beijing Olympic Park has become a new tourism landmark and tourist destination in Beijing. Based on a tourism market questionnaire survey, this paper analyses the present situation and existing problems of the tourism development in Beijing Olympic Park from the tourists' perspective. This paper also tests five research hypotheses and makes some suggestions on the tourism market, tourism branding, tourism activities, tourism support system etc. specifically for Beijing Olympic Park. ? (2013) Trans Tech Publications, Switzerland.; EI; 0 |
语种 | 英语 |
DOI标识 | 10.4028/www.scientific.net/AMM.361-363.21 |
内容类型 | 其他 |
源URL | [http://ir.pku.edu.cn/handle/20.500.11897/411736] |
专题 | 城市与环境学院 |
推荐引用方式 GB/T 7714 | Li, Jiong Hua,Sia, Rosalind,Zhu, Ying Bo. Research on cultural heritage tourism development based on tourist perception: Taking Beijing Olympic park of china as an example. 2013-01-01. |
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