Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data

doi:10.3390/ijgi8050207

	Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data
	Zhang, Xun 1,2; Ma, Guangchi 1; Jiang, Li 3; Zhang, Xiaohu 3; Liu, Ying 1; Wang, Yuxue 1; Zhao, Conghui 1
刊名	ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION
	2019-05-01
卷号	8 期号:5 页码:16
关键词	digital signage spatial distribution geosocial check-ins point pattern analysis
ISSN号	2220-9964
DOI	10.3390/ijgi8050207
通讯作者	Jiang, Li(jiangli_cn@foxmail.com)
英文摘要	Digital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development of digital signage. The outdoor commercial digital signage within the Sixth Ring Road in Beijing is taken as the research object, and social network check-ins, housing prices, traffic network centrality and the mount of commercial facilities are considered factors that influence digital signage. The spatial distribution characteristics of digital signage are studied by using point pattern analysis methods. Moreover, we use three spatial clustering algorithms to study the hierarchical spatial characteristics of digital signage and test the effectiveness of the results. In addition, the factors that influence the distribution of digital signage are analyzed by Spearman correlation analysis. The results indicate that (1) the digital signage in Beijing generally presents a relatively concentrated distribution with centrality and forms an obvious gathering area and the agglomeration centers are mainly concentrated in the core parts of the central business district (CBD). (2) Digital signage is categorized into three groups, the traffic-oriented, the population-oriented, and the market-oriented. In addition, the spatial distribution of digital signage is consistent with the historical urban development of Beijing. (3) The social network check-ins with dynamic population characteristics had the highest correlation with the operation cost of digital signage. The spatial characteristics of digital signage evaluated in this study can effectively enhance the sustainable management of digital signage and provide a reference for research of the sustainable allocation of digital signage resources.
资助项目	Support Project of High-level Teachers in Beijing Municipal Universities in the Period of 13th Five-year Plan[CIT TCD201904037] ; Humanities and Social Science on Youth Fond of the ministry of Education[15YJCZH224] ; China Postdoctoral Science Foundation[2017M620885] ; Opening Fund of Capital Circulation Industry Research Base[JD-YB-2017-010]
WOS关键词	PATTERN
WOS研究方向	Physical Geography ; Remote Sensing
语种	英语
出版者	MDPI
WOS记录号	WOS:000470965400008
资助机构	Support Project of High-level Teachers in Beijing Municipal Universities in the Period of 13th Five-year Plan ; Humanities and Social Science on Youth Fond of the ministry of Education ; China Postdoctoral Science Foundation ; Opening Fund of Capital Circulation Industry Research Base
内容类型	期刊论文
源URL	[http://ir.igsnrr.ac.cn/handle/311030/58777]
专题	中国科学院地理科学与资源研究所
通讯作者	Jiang, Li
作者单位	1.Beijing Technol & Business Univ, Sch Comp & Informat Engn, Beijing Key Lab Big Data Technol Food Safety, Beijing 100048, Peoples R China 2.Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Resources Utilizat & Environm Remediat, Beijing 100101, Peoples R China 3.Nanjing Agr Univ, Natl Engn & Technol Ctr Informat Agr, Nanjing 210095, Jiangsu, Peoples R China
推荐引用方式 GB/T 7714	Zhang, Xun,Ma, Guangchi,Jiang, Li,et al. Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data[J]. ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION,2019,8(5):16.
APA	Zhang, Xun.,Ma, Guangchi.,Jiang, Li.,Zhang, Xiaohu.,Liu, Ying.,...&Zhao, Conghui.(2019).Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data.ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION,8(5),16.
MLA	Zhang, Xun,et al."Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data".ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION 8.5(2019):16.