Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior | |
Wei, W.J.1,2; Ma, Z.J.1,2; Chen, Y.W.1,2 | |
2018-02-09 | |
会议日期 | December 10, 2017 - December 13, 2017 |
会议地点 | Singapore, Singapore |
关键词 | Low Experience Impulse Buying Behavio Perceived Transaction Value Positive Affect Shopping Motivation |
卷号 | 2017-December |
DOI | 10.1109/IEEM.2017.8290291 |
页码 | 2246-2250 |
国家 | Singapore |
英文摘要 | As a pleasant experience of being immersed in the current activity, flow experience is an important factor that facilitates impulse buying behavior. In addition, consumers' perceived value in the virtual environment has a significant impact on the purchase decision making. This research employ questionnaires to investigate the consumers' psychological experience of online shopping, thereby study the relationship between flow experience, perceived transaction value, positive affect, shopping motivation, and impulse buying behavior. The results indicate that (1) flow experience and perceived transaction value, which mediated by positive affect, have positive impact on impulse buying behavior; (2) the positive relationship between positive affect and impulse buying behavior is moderated by hedonic shopping motivation. © 2017 IEEE. |
产权排序 | 1 |
会议录 | IEEE International Conference on Industrial Engineering and Engineering Management |
会议录出版者 | IEEE Computer Society |
学科主题 | Consumer Behavior |
语种 | 英语 |
ISBN号 | 21573611 |
内容类型 | 会议论文 |
源URL | [http://ir.psych.ac.cn/handle/311026/27757] |
专题 | 心理研究所_中国科学院行为科学重点实验室 |
作者单位 | 1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China |
推荐引用方式 GB/T 7714 | Wei, W.J.,Ma, Z.J.,Chen, Y.W.. Empirical study of the relationship between flow experience, perceived transaction value and impulse buying behavior[C]. 见:. Singapore, Singapore. December 10, 2017 - December 13, 2017. |
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