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	Brand Strategy Review: Based on the Perspective of Decision-making
	Yang Jiang; Wang Yabo
刊名	INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET
	2016
页码	375-381
关键词	brand strategy branding decision-making brand architecture selection brand extension planning brand management planning
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/1870772
专题	四川大学
作者单位	Sichuan Univ, Sch Business, Chengdu 610065, Peoples R China
推荐引用方式 GB/T 7714	Yang Jiang,Wang Yabo. Brand Strategy Review: Based on the Perspective of Decision-making[J]. INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET,2016:375-381.
APA	Yang Jiang,&Wang Yabo.(2016).Brand Strategy Review: Based on the Perspective of Decision-making.INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET,375-381.
MLA	Yang Jiang,et al."Brand Strategy Review: Based on the Perspective of Decision-making".INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET (2016):375-381.

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