QQ客服 官方微博 反馈留言

	What is Chinese users' response to 360 vs QQ war? An analysis of web traffic data
	Lin, Shengdong ; Dong, Xiaoxue ; Yang, Jingyan ; Lin SD(林升栋)
	2011
关键词	Behavioral research Telecommunication networks World Wide Web
英文摘要	Conference Name:2011 International Conference on Business Management and Electronic Information, BMEI 2011. Conference Address: Guangzhou, China. Time:May 13, 2011 - May 15, 2011.; Guangdong University of Business Studies; IEEE Beijing Section; IEEE Wuhan Section; South China University of Technology; Zhongnan University of Economics and Law; Engineering Information Institute; 360 vs. QQ war, which happened between September 27 and November 21, 2010, was regarded as desktop nuclear war in China's internet history. This paper analyzed web traffic data between October, 2010 and March, 2011, which were provided by Alexa, a web information company, on its web site, to study Chinese users' response to 360 vs. QQ war. Among all actions that 360 and QQ took in the whole process, only those of immediate concern to users led to their behavioral changes. By appearance, 360 vs. QQ war doesn't affect QQ's web traffic because of users' heavy dependence on it, and 360 even acquired wide and temporal attention during war. Although the war smoke is dispersed, its effect continues. After the war, Chinese users are beginning to look for the substitutes of 360 and QQ, and the structure of China's internet market is loosening. ? 2011 IEEE.
语种	英语
出处	http://dx.doi.org/10.1109/ICBMEI.2011.5921016
出版者	IEEE Computer Society
内容类型	其他
源URL	[http://dspace.xmu.edu.cn/handle/2288/86391]
专题	新闻传播－会议论文
推荐引用方式 GB/T 7714	Lin, Shengdong,Dong, Xiaoxue,Yang, Jingyan,et al. What is Chinese users' response to 360 vs QQ war? An analysis of web traffic data. 2011-01-01.

个性服务

查看访问统计

相关权益政策

暂无数据

收藏/分享

除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。