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	中国旅游者的面子结构与旅游行为——一项探索性研究; THE STRUCTURE of FACE ON CHINESE TOURISTS:AN EXPLORATORY STUDY
	Guo XL(郭晓琳)
	2015-02-15
关键词	旅游者 面子 结构 混合研究 tourists face structure mixed method
英文摘要	面子是中国人的一大国民性,它在某种意义上决定了个体的行为表现。近年有关于面子和消费的研究日益兴起,但对消费者面子的结构和内涵却缺少有力的分析,对旅游者这一文化消费群体更是鲜有关注。本文通过混合研究的方法揭示了中国旅游者面子的结构,研究结果表明,旅游者的面子包含四个维度,分别是文化资本型的面子、消费本位型的面子、关系交往型的面子、个性彰显型的面子。旅游者的面子是一个多维度的构念,相较于惯常状态中的面子,既有继承也有明显差异。; Face is one of the Chinese national characteristics, which somehow determines the way people behave.In recent years, there is an increasing rise of the research on face and consumption, but there is lack of rigorous analysis on the structure and the connotation of consumers' face.For the cultural consumption groups, such as tourists, attracted little attention.By means of mixed research, this study concentrates on the dimensional structure of face on Chinese tourists.In order to know the tourists' attitude toward face, we used in- depth interviews with 60 respondents from 20 to 60 in the first stage of the research.Through this, the structure of tourists' face was preliminary summarized.But this structure needs to be examined in the large sample.According to the interview of respondents' version of events as well as its frequency, the items were compiled.From December 2013 to January 2014, 1500 questionnaires were sent out and 929 valid questionnaires were collected.The effective recovery rate was 61.93%.Then the data were randomly divided into two parts(50% for each).One part is for exploratory factor analysis to discover the dimensions of tourists' face and the other part is used for confirmatory factor, respectively using SPSS16.0 and AMOS20.0 statistical analysis software.This paper has discovered the Structure of face on Chinese tourists, which has four dimensions: cultural capital-based, consumption-based, relationship-based and personality-based.Cultural capitalbased face mainly derived from rich tourism experience.Consumption-based face mainly derived from high consumption in the process of tourism.Relationship-based face is mainly from the construction of harmonious interpersonal relationships embodied in accompanying with family, shopping for friends and relatives.Personality-based face mainly derived from maverick activities.Comparing with usual state of face, tourists' face is both inheritance and has obvious difference.The particularity of tourists' face is in the cultural capitalbased and personality-based.
语种	zh_CN
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/103426]
专题	管理学院－已发表论文
推荐引用方式 GB/T 7714	郭晓琳. 中国旅游者的面子结构与旅游行为——一项探索性研究, THE STRUCTURE of FACE ON CHINESE TOURISTS:AN EXPLORATORY STUDY[J],2015.
APA	郭晓琳.(2015).中国旅游者的面子结构与旅游行为——一项探索性研究..
MLA	郭晓琳."中国旅游者的面子结构与旅游行为——一项探索性研究".(2015).

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