对个体的第一印象经常是从名字开始的。研究表明名字的效价会影响他人对个体的评价以及在线约会等行为。本研究探索了择偶早期进行初步接触之前,女性对男性化名字的男性和女性化名字的男性在选择上是否存在差异。研究用实验的方法,在男性资料中控制了名字和照片。结果表明,与女性化名字的男性相比,女性更倾向于选择与男性化名字的男性进一步了解和交往。对个体吸引力的评价是不同性别定向的名字影响女性择偶偏好的中介变量,男性化名字的男性因其吸引力大于女性化名字的男性,从而更受女性青睐。

Impressions of individuals often begin with a name. Introductions are made and perceptions are formed about individual＇s behavior and potential for success and it may even determine whether future interaction is desired. Some studies on recruitment behavior found that the information of ethnicity and gender conveyed by names affected name owner＇s interview opportunity. A study of online dating revealed that negatively named individuals were more neglected by other online-daters, as indicated by fewer first visits to their dating profiles. Previous research on names has been mostly focused on the names in western culture, while in Chinese culture it＇s common that a male has a female-oriented name and vice versa. The research conducted by Chinese scholars examined the impact of the first names on ratings of attractiveness by using pictures which were presented with male-oriented or female-oriented names. The stimulus figures, whose gender orientation of names and gender identity of pictures were consistent, were considered more attractive.  This paper explored the impact of different gender orientation of names on female mate preferences in the early stage of mate selection. In study 1, the independent variable is the first names （male-oriented, female-oriented） of male candidates, and the dependent variable is mate selection. One tactic to disguise the hypothesis and increase the realism of the task was the use of a foiled candidate in a set of three candidates. The foiled candidate had a male-oriented name and was created to be weaker than the other two candidates （three variables are controlled： age, height, and education level）. Study 2 added photographs to candidates＇ profile on the basis of study 1. In addition, participants rated candidates on mate-selection-related traits which included warmth/trustworthiness, attractiveness/vitality and status/resources so as to explore the mechanism of the name effect in mate selection.  The results showed that there were significant differences in the f